RIMs Bike Shop
RIMs is a hypothetical bike shop located in Tokyo, Japan. The simple and vibrant design is to attract adults who enjoy clean and refreshing looks. The ads and website focuses on the emotions (fun, stylish, and exciting) riding RIMs bike so the customers can have a strong bond between the brand with their bicycle and daily lives.
Translation: Bikes that will put a smile on your face.
Bikes that will make you want to detour.
Photo credit: https://www.behance.net/rafaelrnf
Available.